What is 2B Mindset?
2B Mindset is a new program created by registered dietician Ilana Muhlstein. It’s all about switching your mindset to be able to finally make good choices with food. So many people struggle with this issue – I’ve seen it time and time again in my challenge groups. Unless you change the way you think about food, your circumstances and yourself – the weight will be hard to shed permanently. 2B Mindset is a nutrition/mindset program that is perfect for:
- Yo-yo Dieters
- Emotional Eaters
- Anyone not ready to count macros
- Those who want to gain control over what they eat
- Anyone not ready to give up alcohol and sweets
- Anyone who doesn’t want to count calories
- If you’re looking for a program where no exercise is required
With 2B Mindset, you’ll track what you eat – learn what worked, what didn’t, and tweak it from there. You’ll track what you eat without counting calories and really analyze how it makes you feel. The program reinforces self-awareness of what you’re eating and its effects on your body. Ilana has a proven success record changing the lives of hundreds of people in her private practice and at UCLA who have implemented her strategies, changed the way they think about food and kept the weight off for good. No more yo-yo dieting! When you go through the program, you mind will change in a way that will make it next to impossible to go back to your old ways and habits.
With 2B you’ll learn:
- What to eat and when
- Techniques to eliminate cravings
- Strategies for success
- Four simple steps to lose weight
- Secrets to creating a positive, sustainable relationship with food
The program reinforces the need to stay hydrated, getting enough veggies, using the scale as an effective tool, and tracking your progress.
When does 2B Mindset Come Out?
The 2B Mindset will launch on May 2, 2018. Apply for our Launch Group below!
An Interview with Ilana:
Most people think I’m naturally skinny. But, what most people don’t know is that I was 100 pounds heavier than I am now.
If you and I met, you might think I was naturally lean. Born with a high metabolism. Able to eat whatever I want without gaining a pound. Not gonna lie, that would be amazing. But the truth is…
Growing up, I was always the big kid…
I was never normal. I was never small. The pediatrician’s office constantly told my parents, “She’s obese. She’s over the 100th percentile, she’s not even on the chart!”
I was about 4 years old when my parents got divorced, and every picture of me since then was me holding food. I guess I was using it as a form of comfort, maybe a form of consistency, when a lot of things in my life were inconsistent.
Even going to the amusement park, I’d immediately wonder, “What snacks are we packing?” Ice cream cones! “We’re going to the circus?” Cotton candy! “We’re going to a birthday party?” Pizza! This was my focus. As a kid, this is what I was thinking about.
And I just kept getting bigger…
I was also showing blood sugar issues that you would typically see in older men, cholesterol problems, and the potential for worse. My pediatrician finally looked my mom in the face and said, “You have to send her to weight-loss camp. She’s going this summer.”
So, at 8 years old, I went to “Fat Camp.” Can you imagine how that felt?
But the truth is, I loved it. I made lots of friends. I was surrounded by people who didn’t judge me. I lost 30 pounds. It was amazing.
Then I came back to school… and gained it all back.
This yo-yoing went on for years. Every summer, I’d lose 30 pounds. Every school year, I’d gain it all back — and more.
Until I peaked…
At 215 pounds, and a size 20…and I was just 13.
Thankfully, something was different that summer, something that gave me extra motivation. I was about to enter high school.
Suddenly, I really wanted—not just to lose the weight—but to keep it off. So I asked myself, “What did I do every summer that made it easy for me to lose weight? And what did I do differently during the school year that made me gain the weight back?”
At weight loss camp, even on a restricted diet, there were certain foods that I could eat as much of as I wanted, and I’d still lose weight. I also knew that I liked to eat a lot of food. I was a volume eater—I needed to feel full and satisfied. So I decided to try that on my own. I focused on the foods I could eat lots of, that made me feel satisfied, but that didn’t cause me to gain weight.
And by the end of my freshman year, I was shocked.
For the first time—all on my own—I’d not only managed to maintain my summer weight loss, I’d actually dropped even more pounds during the school year!
I was so excited. I had discovered the formula that worked for me. It wasn’t a new diet—it was a new mindset. And once I embraced it, I kept on losing weight, all through high school and when I went to college.
Eventually I got down to 145 pounds. Finally, for the first time ever, I felt strong and confident enough to post a photo like this…
I was so happy at 145. I was a size 8 — the lowest size I’d been since I was literally 8 years old. I was a single digit! And the best part, was that I was able to maintain that weight—without denying myself or telling myself “no” all the time.
So I was able to stay a size 8—through the rest of college, when I started my nutrition practice, met my husband, and got married…
And then I got pregnant.
Pregnancy for me was wild. For years, I was in such control of my body. Then suddenly it took a whole different shape.
But instead of fighting, I let the pregnancy be what it wanted to be. Until the third trimester…it was like a switch flipped in my head. It was time to get back to my weight loss mindset.
So I refocused. I thought about the hundreds of clients I’d helped, and the principles that had worked not just for them, but for me as well.
So after I delivered my beautiful daughter Olivia, I got right to work. I wasn’t just ready… I was excited. I had a new purpose now — my daughter. And I just wanted to be the best I could possibly be.
Although I dreaded taking these “before” pics in tight clothes (I knew they would show everything), I had to do it. Because — as I got ready to use all the weight-loss tactics I’d collected over my lifetime — I wanted a detailed record of this journey so I’d know exactly what worked and what didn’t…in real time.
And the good news is, it worked better than I could have ever imagined. I not only got back to my 145, I kept going.
I went from post-baby body — all the way down to 120 pounds — and I’ve stayed around that weight for over 2 years…
You know what might be the most amazing part? It was a lot easier than I thought it would be. I always felt full and satisfied. I never deprived myself. And I never missed a meal.
I just relied on a few simple principles that allowed me to lose weight while still living my life. Because that’s everyone’s ultimate goal, right? To be happy.
That’s still my goal as a Registered Dietitian Nutritionist. That’s why I took the principles that worked for me and combined them into one convenient, healthy approach to eating called 2B Mindset. You should see how it’s helped my clients.
Men and women of every age. Some with 10 pounds to lose, some with 110 pounds to lose. People with emotional eating challenges. People who never thought they could lose weight and learn how to keep it off.
What they love about the 2B Mindset — is that it’s practical. There’s no counting calories. No points. No cutting out whole food groups. You don’t even need to exercise (but I promise, once you start feeling amazing, you’re going to want to move your body—not to mention how good it’s going to make you feel). Before long, you’ll see that the 2B Mindset is so easy—and even fun—that it seems like second nature.
With 2B Mindset, I want to help you win the weight-loss battle for good. So you can go on enjoying your food and living your life to the fullest.
About the Creator of 2B Mindset, Ilana Muhlstein:
Ilana Muhlstein is a Registered Dietitian, the highest standard in the field of nutrition. She earned a Bachelor of Science degree in Nutrition and Dietetics from the University of Maryland, sits on the prestigious Executive Leadership Team for the American Heart Association, and leads the Bruin Health Improvement Program at UCLA. Ilana acts as a nutrition consultant for several companies, including Beachbody and Whole Foods Market. She’s also a contributing writer for publications such as SELF, the Huffington Post, and the Journal of Obesity.
JOIN US! Apply to be in our LAUNCH GROUP for 2B Mindset when it launches this spring!