So far, you’ve made regular posts on your social media pages and have reached out to people on your Contact List. This is great! Most people will need more than one or two conversations with you before they are ready to make a decision. They’re watching you on social media and they’re seeing what YOU are doing on a daily basis and seeing if it is working for you. They want to see if you’re not just talking the talk, but walking the walk. The magic is in the follow-up.
Ideally, you’ll want to follow up within a week of the last contact you had with someone, or earlier if possible. You should be following up with conversations you’ve had daily during your Power Hour. Following up isn’t about “selling,” it’s about building relationships.
Memory: You want them to have a positive memory of you that leads to positive associations. In order to do so, remember who they are and remember certain details about them that made you able to spark up a conversation with them, or things you had in common. When you follow up with them, you show that you are genuinely interested in them (even if, initially, they didn’t seem interested).
Motive: Your motive has to be more sincere than making a transaction. Remind yourself why joining—for them—is most beneficial. Remember, when you ask people to join a Challenge Group, you’re also asking them to change some habits, and sometimes it takes follow-up and encouragement for them to be ready to take this step.
Listening during the follow-up is very important, so use some good questions to encourage them to share their thoughts and feelings. Keep the follow-up with your prospective customers simple. Use phrases like:
“Hey! Just wanted to reach out and see if you’re ready to jump
into the Challenge Group we talked about.”
“I was just thinking about you and wanted to quickly touch base and see how things are going. How are you?”
You’ll also want to follow up regularly with your new customers during their first few months to make sure they are having a great experience. Take a quick look at the How to Follow Up with Customers Guide that will walk you through how to follow up with your customers in a variety of settings.
“Did you have any questions about that information I sent you? I’m here to help!”